How to Narrow Your Niche – The Perfect Elevator Pitch

Are you tired of being the best kept secret?

Have you ever had a friend, or someone from your networking group give a referral to someone else because they didn’t realize EXACTLY what you do?

Ouch!

When I first started going to networking events and giving my 30 second (elevator speech), I sounded like a drunk cowboy.

I uhhhhh… my name is…. ummmm, I help anybody….”

Honestly, the most painful 30 seconds of the day. (for me and I’m sure, for my audience)

Listen…I WANT to be my own boss.  I WANT to help people.

After all, I’ve got tons of credentials, mad skills and a bubbly personality! ! !

I feel like EVERYBODY could benefit from my products and/or my services.

My problem… I was marketing to the masses, and it wasn’t until I narrowed my niche that I found my perfect clients, my confidence and constant cash flow!

So next time you are at a networking event, talking to a stranger in the grocery line (prospecting at Publix), or at a party and someone asks you, “What do you do?”,

Do This.

Say, ” Hi, My name is _________________(say it sllllooowly),

I help __________(specifically WHO you help),

_____________________(exactly WHAT you help them do)!

That’s it.

Nothing more. Nothing less.

Wait for their Reaction, Comment or Question.

Your Perfect Clients will Self-Select and your friends will know exactly what you do and they will be excited to give you referrals!

Was this helpful?

My turn.

My name is NANCY JOSEPH.

I help aspiring and existing Makeup Artists turn their passion for makeup into a full time freelance career!

Pause……

(Waiting for your REACTION, COMMENT OR QUESTION)

 

 

 

 

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